Monday, January 26, 2009

The SLS formula

I recently came across an article on "same language sub-titling" (SLS) and was totally impressed by its sheer simplicity and effectiveness...

It is all as simple as adding subtitles in the same language (as opposed to Hindi subtitles to an English movie, have English subtitles instead!) to a movie/ a T.V programme....the project "Planetread" involves using this as a method of mass education. In India, more than 500 million people have access to TV , yet 40 percent of these viewers are poor and have low literacy levels - they can "understand" and "read" but have poor "writing" skills.

Putting subtitles on popular T.V programmes will enable them to learn the alphabet better - all at the mere cost of just ONE U.S. dollar per 10,000 people – for a year!!!!

Do read this google-blog and visit the Planetread website for more details.

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